Social Media Marketing and Optimization

As seen on Random Culture, NBC will launch their own social network.

We already know that FOX owns MySpace. Let’s check out NBC’s social network’s features.

Personalized profiles - Even with the news that MySpace is disabling any non-MySpace approved enhancer… anyone can customize the color scheme of their profile.

Buddies are to NBC as friends are to Friendster, MySpace, Facebook,…etc…

Video galleries - A rather recent addition to MySpace, but you can view artist music videos, self-made videos, viral phenomena already.

Photo galleries -  Since the movie 300 came out, MySpace promoted the ability to add at least 300 pictures on your picture page (I got up to two pages of pictures, I don’t have 300 to post). Pictures have always been an integral part of customizing one’s profile.

Blogs -  I’ve always had something against MySpace blogs.

Groups -  Groups for similar interests, TV shows, movies, bands, cliques, you name it — they’ve got it.

Messageboards - Sites still have these things? There are messageboards on the group profile pages, people have been known to use the comments section of a profile as a makeshift messageboard — especially if you limit your friends list to your group of friends.

Widgets - MySpace has been restricting the use of widgets to those approved by MySpace now. Still, you can have widgets.

Essentially, what is NBC offering that MySpace doesn’t have? This is what will make or break NBC’s network. If you can offer something fun and innovative, people will flock to it. This is what MySpace did. It offered the freedom to customize your profile page — oftentimes, these customizations will crash whatever browser you’re using. This massive freedom to customize is what set it apart from existing networks (Friendster) at the time. Even though it appears that MySpace is cracking down on the freedom — the users don’t care. Why? Because there is always something new and cool to experience. Even though it seems that the usability of the site always leaves something to be desired.

Next review: VIRB

Social Media Marketing

Social Networks

This entry was posted on Monday, April 23rd, 2007 at 3:04 pm and is filed under Social Media Marketing, Social Networks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.